If you're not from the print world, prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate, image carrier or form, ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file. This type of service is widely known in offset printing (via newsletter, catalogs, and etc)
So when the idea came up for us to do prepressing, some of our fellow colleagues were confused.
Why prepress?
If the image sent from their graphic designer is correct and approved than there's no need for prepressing?
Right?
No, not all the time. During some freak accidents, having a proof and prepressing the image prior to printing can save time and future issues. For example, what if the client's graphic designer accidentally didn't send you the right file to print? What if they sent the wrong image?
Calling up, verifying files received, and questions pixelated images can help you and your client grow and strengthen your trust and bond. Showing your clients that you will take extra steps for the perfect image can leave an everlasting impression.
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