With 200 competitors under one roof during a trade show, there are many ways to get your trade show to stand out. Here are four helpful tips:1. Contests, giveaways, a prize, etc. This method is a great way to get business cards and referrals. Many people will just pass by booths, not wanting to talk to anyone. However if there's a contest or giveaways going on at the booth with the fish bowl technique, then attendees seem to be more responsive to drop their business card off.
2. Interesting talent in the booth: Dancers, Pianists, Magicians, Acrobats - doing something off the wall and attention getting with live performers will gain the interest of your prospects, especially if you have them doing the same thing.
3. Effects: 3D TV's, reflective trade show, foam structures (used often in studio sets and movies), lighting, fog machines, etc. Nothing gets a person's attention then flashing lights and heavy fog.
4. Themes: Brainstorm for an interesting theme, some exhibitors come up with the craziest ideas, I say the sky is the limit. Whether it is a wacky image or a spooky show, having a consistant theme helps attendees to remember and describe your booth faster and easier.
By implementing these ideas into your trade show, we are sure that you will be able to gain attendee's attention and grow your prospect list.
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