Trade Show ABCs

Trade show season is around the corner, and you decided to exhibit your business at one of the many events being promoted. If you're a veteran to trade shows, then you probably already know your ABC's of trade show exhibiting. If not, then here they are:

A: Attention - pay attention to the attendee. If you have one checking out this trade show booth, it is important that you talk and engage them. Don't bounce back and forth on visitors in your booth space. It's always good to have back-up representatives with you, so if you do get caught up, there's someone to assist other attendees. Remember answering their questions, limiting their confusion, and getting their information is why you're there promoting your business.

B: Body Language - practice on your body language. Having your arms crossed gives off the wrong message. You should be open and easy to talk to. Trust me. It's imitating to approach someone that you don't know, especially if they are giving off negative vibes. As much as the attendee wants to know what services you can provide, they can live without the negative vibes.

C: Convincing - one of the most important step is being convincing. If you can convince the attendee that you are someone that they can rely on, then everything else may not matter. If you're exhibiting lotion that is said to reduce wrinkles but smells like fish, this is where this step comes in. Convincing and gaining the attendee's trust can get you a sale or even referrals. It is said that many people are afraid to do new business because they already have trust in their current supplier that they don't see the need to change. This is the type of bond and relationship you should be seeking. By getting the buyer to trust you, you end up getting the buyer to trust your product.

These simple ABC's will help you on your exhibit and presentation of your company.