Wrapped Up

Check out this full bus wrap for the Copenhagen Zoo. Though we didn't do this wrap, it's always great to appreciate large format creativity like this. Imaging driving down 85 in Atlanta and seeing a 8ft snake looking at you. I know I would be wondering what the image was for!

Oracal's New Carbon Fiber Textured Cast Film

Instead of paying close to a $1000 for a new carbon fiber hood, try wrapping it with a carbon fiber vinyl.

Oracal USA has introduced its Series 975 Carbon Fiber cast media, which features a textured surface specially developed for exterior vehicle restyling and interior detail applications.

Available in black and anthracite, the 5-mil vinyl is designed to offer exceptional dimensional stability and conformability over uneven, arched, or curved surfaces as well as flat applications.

Series 975 Carbon Fiber is available in 60-inch-wide x 50- and 25-yard rolls.

Check out our website for more vehicle vinyl information, www.speedprometroatlanta.com

Puma 3D Window Display - Literally

In 2006, Riot Event + Sponsorship, a North American experimental marketing agency, installed a 3-D window display in a Toronto PUMA store. This window display was installed and timed perfectly. The PUMA window display was scheduled to be installed and shown just when the Toronto International Film Festival started that week. To get the whole affect of the 3-D image, you had to have 3-D PUMA glasses that was available inside for free. Because of this innovative and timed approach, I give them two thumbs up.

There are numerous reasons on why Riot Event + Sponsorship received the highly decorated two thumbs up from me. The two most popular factors for the thumbs up are the timing of the campaign and the 3-D glasses placement. These two factors are what hit me hard to think, 'Wow. How clever.' Though having a 3-D image as your window display is pretty unique, it's the most obvious reason about the campaign. Because it was so obvious, the genius creativity is decreased.

However after finding out that they positioned the campaign right when a big international event was being held, I thought 'Huh. That's a good idea.' The genius creativity is increased a little more. Then hearing that on lookers would have to walk into the store and ask for the free glasses, I thought, 'Genius!' Why you may ask? Simple. Impulsive buying.

By making the 3-D glasses only obtainable at the cashiers' station, prospective customers would have to walk into the store and go through the merchandise. Though many of us don't want to admit it, but a lot of us are impulsive buyers. Having to ignore sales racks or clearance items, just to get free 3-D glasses is crazy! (At least it is for me.) While I'm going through the effort to get my 3-D glasses, I might as well look around. This factor increases the chances of a purchase. So by making the 3-D glasses only available inside, the marketing agency put into consideration some people's ability to impulsively buy things. Genius. Playing on our bargain hunting and impulsive buying habits was just pure genius.

Remember next time you have to create a window display for your store. Find ways to get prospect clients into your store even if it's for something free and inexpensive. It will increase the chances of a sale.

For more information, please check out www.speedprometroatlanta.com

Toilet Decor

Imagine the ability to change image into decoration in your bathroom. From the navy blue water to the bright orange tail fish, changing your bathroom into a life size aquarium is possible.

Check out the wrap we did in our bathroom. I had a brilliant idea to start wrap items around the office. This creative light bulb came from all hours of researching on what different sign shops and print shops were doing around the world. I soon saw the possibly of wrapping laptops. I found out that only certain areas of the laptop were able to be wrapped, like around the screen.

After watching installers put on a vehicle wrap, I decided to venture out and wrap my computer mouse, which only led to our toilet being wrapped. Just think what I'll come up next.

Latest Project

Check out Speedpro Imaging's latest project. This 16 Passenger bus was once an all white bus with a simple blue stripe on the bottom.

Transforming simple vehicles into an amazing piece of art is what Speedpro Imaging can do. This bus was done for a local Atlanta church in Midtown. With the collaboration of both graphic designers, we were able to create what you see today. From an all white bus to the Ark of Salvation, perishers can now go on retreats or day trips on Ark like Noah.

To get more information on this project, please check out our website, www.speedprometroatlanta.com

Bathroom Decor

Ever felt like you're being watched? In the men's bathroom of a New York office, technically, you are.

Created by Edge Design, an all-women run interior design company, this men's bathroom features a mural of women watching you do your business. Having a client that is ran by all women executes, Edge Design was able to use their creativity and humor into designing this hilarious wall mural.

Creative projects and ideas, like this, is what gets companies recognized and remembered. This decorative wall mural now benefits both companies. How you may ask? Easy. Edge Design's client company will be talked about and known for their unique men's bathroom. (Marketing tip #1: Being top of mind - no matter what you're known for.) And Edge Design gets the credit and title of being an interior design company that created this funny idea.

Using projects, spaces, or decor to get to market your company's abilities is a great marketing method, and one that should be practiced more often.

For more information on unique wall graphics, pleasecheck out Speedpro Imaging's website, www.speedprometroatlanta.com

Trade Show ABCs

Trade show season is around the corner, and you decided to exhibit your business at one of the many events being promoted. If you're a veteran to trade shows, then you probably already know your ABC's of trade show exhibiting. If not, then here they are:

A: Attention - pay attention to the attendee. If you have one checking out this trade show booth, it is important that you talk and engage them. Don't bounce back and forth on visitors in your booth space. It's always good to have back-up representatives with you, so if you do get caught up, there's someone to assist other attendees. Remember answering their questions, limiting their confusion, and getting their information is why you're there promoting your business.

B: Body Language - practice on your body language. Having your arms crossed gives off the wrong message. You should be open and easy to talk to. Trust me. It's imitating to approach someone that you don't know, especially if they are giving off negative vibes. As much as the attendee wants to know what services you can provide, they can live without the negative vibes.

C: Convincing - one of the most important step is being convincing. If you can convince the attendee that you are someone that they can rely on, then everything else may not matter. If you're exhibiting lotion that is said to reduce wrinkles but smells like fish, this is where this step comes in. Convincing and gaining the attendee's trust can get you a sale or even referrals. It is said that many people are afraid to do new business because they already have trust in their current supplier that they don't see the need to change. This is the type of bond and relationship you should be seeking. By getting the buyer to trust you, you end up getting the buyer to trust your product.

These simple ABC's will help you on your exhibit and presentation of your company.