Showing posts with label Speedpro Atlanta. Show all posts
Showing posts with label Speedpro Atlanta. Show all posts

Friday, November 19, 2010

A Warm Welcome to Susan Trafford

Sue has recently joined Speedpro Imaging of Greater Atlanta as an Account Executive. With over 16 years of experience in large format digital imaging creation and production, she sought an opportunity to utilize her knowledge and expertise by applying it in a direct customer relationship role.

Sue knows how beautiful images that are larger than life are created, has a vast knowledge of color management, and knows all of the technical aspects of file formats, which will be of great value in assuring that Speedpro Imaging's clients achieve the best results for all of their displays, exhibits and graphics.


Sue moved to the Atlanta area 11 years ago from Boston, MA (although she was raised in New Jersey and says to "please not hold that against her"), with her husband Seth, who is an outstanding chef. They reside in historic East Point, GA, with their two sons, Logan and Gunnar, and two crazy, squirrel-chasing Jack Russells named Georgie and Zero.

For more information about Speedpro Imaging of Greater Atlanta, please visit http://www.speedprometroatlanta.com/

Monday, October 11, 2010


By. Christopher J. Derry from September 2010 Wide-Format Imaging on page 28.

Vehicle graphics are a terrific way to maximize your advertising dollars while adding to your marketing mix. When compared with traditional media channels, vehicle wrapping offers an unparalleled value. According to the Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000 and 70,000 vehicular impressions per day. Whether you maintain an entire fleet of vehicles or just a single auto, vehicle graphics offer a tremendous value and great return on your initial investment.

Brand Exposure

This is an exceptional and cost effective way to add to your marketing mix. During an economic downturn, maintaining a consistent presence in front of consumers is as important as ever. It is this brand awareness and recall that plays such a critical role for consumers when they are ready to spend their hard earned dollars.

Cost Per Impression

There have been extensive case studies highlighting the value and effectiveness of vehicle-based advertising. When comparing average CPM (cost per 1000 impressions), vehicle graphics offer a significant cost advantage and reach over traditional media outlets. According to a recent study by the Outdoor Advertising Assoociation of American:

- Vehicle graphics cost approximately .80 cents = $1.30 CPM.

- In the top 100 television markets, a 30 second prime time spot = $17.78 CPM.

- In the top 100 newspaper marketings a one third page b/w ad = $22.95 CPM.

- In 23 magazine publications, a four-color, one-page ad = $9.35 CPM.

- In the top 1010 radio markets, a 60-second drive-time ad = $8.61 CPM.

- The average for all forms of billboard ads = $2.18 CPM.

Remember, it's not the product you sell, it's the features and benefits. In this case, you're not selling a vehicle wrap; you're selling 30,000 - 70,000 daily consumer impressions (assuming your customer isn't driving around in the woods). You don't sell advertising; you sell consistent brand exposure, allowing your customer to best represent their identity.

Recap

- Low entry cost for full wrap. Typical cargo van = $3,000 to $4,000.

- Vehicle wrap owners typically get three years or more out of their wrap.

- This breaks down to approximately $83 to $111 per month.

- 30,000 impressions/day = 7.2 mil imp/yr = 21.6 mil imp/3yr = $.0019 per impression (based on 5 day work week, 48 working weeks annually).

- $.0019 is about $.02 per 10 impressions over the course of three years.

Wednesday, September 29, 2010

Latest Project


With 1 inch foam and a high rez. logo, we were able to make this interior business signage pop!

Check it out:

Monday, September 20, 2010

Count down in T-minus 10 seconds

10...9...8..7...6...5...4...3...2...1..Bust off! How many kids can say that they rode a space shuttle to class? Well, that's how Sage Jackson's speech therapy students will feel once they get into their newly wrapped bus shuttle for speech classes.







With our graphic designer's help, Sage Jackson came to us with an idea and a drawing. He want a bus shuttle to be wrapped like a space shuttle. After doing the Ark of Salvation, turning a bus shuttle to a space shuttle seems like one of our popular niches.

With two days of installation, we were able to create what every kid's dream... becoming an astronaut and riding in a space shuttle. With a little imagination, transferring your ordinary vehicle into an extraordinary vehicle is what we at Speedpro Imaging do.

Monday, August 16, 2010

Atlanta Ballet


This past weekend, Atlanta Ballet celebrated the Grand Opening of their new facility. Located on Marietta Boulevard, we were given the privilege to help create some signage for this event.

Check them out:

This season, look for Moulin Rouge performed by the Atlanta Ballet.

FYI:
Their new address is:
Michael C. Carlos Dance Centre Grand Opening
1695 Marietta Boulevard NW
Atlanta, GA 30318

For more information about Speedpro, click here.

Friday, August 6, 2010

Step n Repeat Project for "TORN"


Superbowl Champ Dorsey Levens’ Hit Play “TORN” Proves Its Staying Power

With Exclusive Run At Atlanta’s 14th Street Playhouse

(July 20, 2010) Atlanta, GA - Former NFL player and Super Bowl champion, Dorsey Levens and Tiffany Brown’s A Higher Calling Theatre Company scored again with a successful run of their breakout hit play, Torn at Atlanta's 14th Street Playhouse.


Torn, a Contemporary Christian Drama, originally premiered at Destiny Metropolitan Worship Church in Marietta Georgia to sold out crowds and as a result of its popularity, the producers decided to move it to the 14th Street playhouse to accommodate its growing audience.


The uniquely crafted story is riddled with comedic overtures that illustrate real issues people face in relationships. The themes resonated with packed audiences over the course of Torn’s five day run. Many local Atlanta celebrities and officials attended the Thursday VIP show, which garnered rave reviews.


In a role much different from his days in the NFL, Dorsey not only produced the play through his company, Levens Communication, but also had a starring role. Cast members Karon Joseph Riley’s and Ryan Stewart’s, journeys were similar to Levens transitioning from football to acting. Levens said, “ This has been a great experience and I’m glad the audiences have been so receptive.”


Torn’s star studded cast included: Dorsey Levens, Karon Joseph Riley and Ryan Stewart (Co-host of The 2 Live Stews), Corrine Van Ryck de Groot (Prize Fighter/American Gladiator/CSI/Lost), Marvin Baldwin Jr (The Blind Side/Vampire Diaries), LaMonica Green (The Family That Preys), Arle Michael (House of Payne), Roderick Minger (Why Did I Get Married Too), Shenay T. Perkins (Actress/Author) and Larry Brooks making his stage debut.

The Atlanta debut of Torn was sponsored in part by Classic Cadillac and Speedpro Imaging.

About Leven Communications: After a successful stint in broadcasting, Dorsey Levens developed Levens Communications to bring his vision of entertainment to audiences. Levens Communication is a full-fledged entertainment company that presents quality material from the theatre to the television.


About A Higher Calling Theater Company: The vision for A Higher Calling Theatre Company was birthed seven years ago, but came into fruition in 2010. The goal of AHC is to present Christian comedy and drama to a wide range of audiences. A Higher Calling Theatre Company works to reach the hearts and souls of audience members while subtly presenting valuable messages.

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Speedpro had the pleasure of donating the step and repeat backdrop to 'TORN" for their performance nights. Check out the pictures.




Tuesday, August 3, 2010

Fun Friday Project

Last Friday, we were finishing up a vehicle wrap, when we decided to use our installer's time wisely by adding to his list of installs: our cement door stoop area.

Now you may be wondering what were we planning on doing to our stoop, I mean, does vinyl even stick to cement and will it last for a long time? The answer to this question is yes. There is a special vinyl that is created to handle and contour to the holes and markings of the cement. For low traffic areas, the door step cover can last for years. However, in high traffic area some can last to less than a year.

Check them out!

A. Prepping the area
B. Print Finished and Ready to Go
C. Lining Up The Print
D. Pealing and Applying the Smallest Part of the Graphic
E. Pealling and Applying the Large Part of the Graphic
F. TA DA!! FINISH!
For more information about Speedpro and our services, please visit us at www.speedprometroatlanta.com.

Wednesday, July 28, 2010

Let's Keep It Green

With more and more companies becoming green, Speedpro Imaging of Greater Atlanta are also taking steps to becoming more GREEN!

Because our eco solvent inks aren't one of the friendliest-green inks (inks containing vegetable oil are), we've been taking steps in other departments to make up in our green efforts.

Recycling Banner/Media

We've recently found a local company, called Gorilla Sacks, that reused old and used banners, and turn them into purses and bags. They, then, sell the products online and at local consignment stores. Because they use vinyl banners are their material for the bags, the bags are more durable and versatile. Check out some of the samples we received from them.

Recycling Trade Show Displays

During a visit this Spring, we met a new supplier for trade show displays. After much talking and questioning, we found out that they have a service to recycle old metal trade show displays. They metal down the old trade shows and reuse the aluminum to make other products. The aluminum alloy used in their trade show displays are made with 15% recycled content and are 100% recyclable.

Recyclable Substrates

Recently our substrate suppliers have also seen the need in biodegradable substrates. What does this mean? Once you're done with your mounted image, you can just throw it away. Not like the traditional substrates made from PVC, these substrates won't take as long to break down into the environment.

Steps like theses are just some of the ways Speedpro Imaging of Greater Atlanta is taking on being environmentally friendly. "With global warming and pollution on the raise, I want my future generation to experience what I've experienced," stated Stephanie Bailey, Speedpro's Marketing Associate.

Monday, July 26, 2010

New Look New Feel

After reading an interesting article about spicing up your social media, it was time for Speedpro to revamp our Twitter and Blogger page.

Having first been designed by our Marketing Assistant, Stephanie, she used different project images and Hue for the first design. "I choose turquoise as the background color because it was voted Pantone color of the year. However, that was almost a year ago," stated Stephanie.

"With our new design for Twitter and Blogger, I decided to implement more colors since you specialize in high quality, high resolution printing. I remember Laura [Speedpro's Production Manager] using this design idea for some of our coupons, and I thought this is what I need," Stephanie explained about her latest Twitter design. "I took out the project images and Hue. And [I] decided to used only our contact information and logo, because I didn't want the design to be too complicated and busy."

For more information on Speedpro, please visit us at www.speedprometroatlanta.com.
For more blogs about Stephanie, please visit her personal blog here.

Tuesday, July 20, 2010

Colors In Marketing

When you look at a flyer or any advertisement, do you think about the colors in the advertisement?

With the psychology of color, it is believed that certain colors give off or induce certain emotions.
For example, the image on top, what emotions do you feel when you look at it? I feel the flyer gives off a cool, sophisticated feel - something smooth and relaxing. Why is this? It is because blue and black we used. Blue is associated with trust, coolness, and reliability, while black gives off elegant, mystery, and sophistication.

Here is the total list of colors and what emotions they are associated with:

- Red: excitement, strength, danger, passion
- Blue: trust, belonging, coolness
- Yellow: warmth, sunshine, cheer, happiness
- Orange: playfulness, warmth
- Pink: soft, sweet, security
- Purple: royal, spirituality, dignity
- Green: nature, fresh, cool, growth
- Black: sophistication, elegant, mystery
- White: pure, clean, youthful
- Silver: prestige, cold, scientific
- Gold: prestige, expensive

This is one of our recent flyers created to promote brick wall murals for schools. What colors do you see and what emotions do you feel when you see this flyer? Do you think they were great color choices? If not, tell me why and what colors you would have chosen.

For more information about Speedpro, please check out our website, www.speedprometroatlanta.com. Let us know if there's a design or project that you believe had poor color choices.

Wednesday, July 14, 2010

Panda Print

Drytac has added Panda Print to their EathSmart line of eco-friendly products.

Wondering what is Panda Print?

Panda Print is an opaque, bamboo fiber, printable fabric. Derived from organically farmed bamboo, this fabric is compatible with aqueous, eco-solvent, and UV inkjet printers. It's 99% biodegradable and certified to be free of harmful chemicals. Because Panda Print feels like a canvas-like texture, this environmentally friendly media is suitable for fine-art applications.

Available in 36 and 50 inch wide rools.

For more Green friendly products, take some time to email me at sbailey@speedpro.com or call us at 404-577-9090.

Monday, June 28, 2010

Gorilla Sacks

Being a “Marketing Associate” does have it’s perks for a workaholic like me.

Today I had the pleasure of getting a delivery of free bags.


I know what you’re thinking… I work at a large format printing company so how did I get them free? These bags are actually made out of recycled banners.

Because of the Green Movement, my co worker and I started to look up ways to become more Green within our company. True, we can recycle old paper documents, drinks cans, and plastic materials. However, what about our scraps from print jobs? Sometimes a whole print can be ruined by just one spelling error, so what then? Throw it away? Not us!

My co worker was actually able to find a local company (when I say local, I mean they are a block down from us – seriously) called Gorilla Sacks. They took print scraps and altered them into handbags, clutches, totes or messenger bags. We actually had the pleasure on meeting Lisa, founder of Gorilla Sacks.

With each bag, there is a tag attached.

When opened, you will find information on Gorilla Sacks, and information on the print. Sometimes an image of the print is included. Pretty nice huh?

For more information on recycling your banners or step and repeats, please contact Lisa at Gorilla Sacks. If you’re a local Atlanta business, she does pick ups. However, I suggest make sure you have a large amount of banner scraps, and not have her go back and forth. She is human, and I know I don’t want to get caught in Atlanta traffic for one little banner.

New Friends


Check out our latest fun project! Life size cut outs! These cut outs are for a national fraternity that will be attending a trade show in July. With special care, these were able to be delivered via Fedex Freight to the headquarters of the fraternity.

Friday, May 14, 2010

Top 10 Things You Need to Know To Create A Buzz

Last Wednesday was my day of full networking. I left the studio at 11ish with my boss, David Hightower, and we didn't come back until 4:30ish. However the two events were worth it. After my HSMAI Luncheon, we went to Opera for the hosted ACVB Social Media and PR forum. It was about two hours with an hour or so of networking after wards. The forum included: Liz Lapidus from Liz Lapidus PR; Marlena Reed from Communications 21, and Steve Rice from Ogilvy Public Relations. With a Q and A session, I would have to give the forum FIVE stars (FIVE being the highest) for their answers and how ACVB already had most common questions prepared first. It was well organized I would have to say.

Here is a sheet that I received at the event:

TOP 10 THINGS YOU NEED OT KNOW TO CREATE A BUZZ
by Liz Lapidus PR

1. The single most important thing to remember is to maintain the integrity of your brand. Once you lose sight of that, the rest is just fluff.

2. It's not what you know, it's who you know. Get out and meet people; see and be seen.

3. Make it viral - take a lesson from the Faberge Organic Shampoo commercial: They told two friends and they told two friends and so on and so on. Use every promotional vehicle you have and barter with friends to use theirs. Blog, tweet, Facebook, and more.

4. Don't take yourself too seriously - you may have to take the bullet for a bad idea. Don't fight it. Accept it. Learn to laugh at yourself and move on.

5. Know your audience - don't sell ice to Eskimos.

6. Think outside the box - not outside the realm of possibility. Remember that you're trying to get from point a to point b, not off the charts or into space.

7. Make your message easily accessible (like a top 10 list); it needs to be simple enough for a reporter to quickly grasp, write about and then move on. Time is money and these days most of us are short on both - reporters are no exception.

8. Recycle - there's no such thing as an original idea. Tried and true formulas work for a reason: They're tried and true.

9. There is strength in numbers. Create a network of colleagues who work for and with like minded brands. Constantly reach out of them to create synergies and forge alliances to create win/win results.

10. Have fun but don't try to be funny - not everyone shares your sense of humor. When in doubt - call a colleague within your network and run the idea past him. Then think to yourself: Is he laughing with me or at me?

Top 10 Hints and Tips for Presentations

As everyone who follows me on Twitter, this past Wendesday, I had the pleasure on attending the HSMAI Luncheon with Guest Speaker, Renee Walkup. Renee is national recognized as "an expert in phone sales, consultative selling, and persuasive presentation skills. Using her skills from 17 years of corporate experience in sales, management, and training, allows her to assist clients in building their businesses through the implementation of methods that have proven successful time and again."

With this in mind, I able to pick up a helpful flyer that I thought my audience might be interested in:

Top 10 Hints and Tips for PEAK Presentations
By Renee Walkup
1. Plan with your audience in mind. Think of your group before you plan your content and delivery. Who will be there, how interested are they in your service, what are the demographics of the group, etc.
2. Get there early, set up, and greet your audience members. Make sure you are prepared to warmly engage each and every audience member that you can. With small groups, that's easy. For larger groups of over 50, make as many connections as possible.
3. Include your audience in your delivery. Ask questions. Use people's names and examples. Make effective eye contact with each audience member through a thought.
4. Respect your group. If someone has a question or needs clarification, pay attention by listening and responding accordingly. Even if the question is out of context with your agenda, make sure you handle the exchange with professionalism and tact (or humor if you are comfortable with that).
5. Avoid "mood lighting". You're not on a date! If using PowerPoint, make sure your lights are on full. The newer LCD projectors are fine with it's light and the audience can see YOU! Remember, it only takes the brain about 3 seconds to read and digest a slide. No need to speak in the dark.
6. Move around. When you move, not only do your audience's eyes move with you, this is more engaging. Your audience will hear you differently as you walkaround and that helps to keep their interest, as well.
7. Leave your stuff in the hall. Take your phone off your hip when you are presenting. The reason is, the phone's non-verbal message is, "this thing is more important than YOU". Even if you have the phone turned off, seeing the phone IS a turn off to your presentation and reminds everyone watching you that the,too have calls they need to make.
8. Don't compete with food. If there is pizza and lasagna sitting around, it's impossible to keep your audiences' attention while their stomach's are growling. Let them eat, first. Then present. Believe me, it's far better to have an audience within a normal blood sugar range than people wondering when you're going to shut up so they can eat.
9. Get creative. Bring in some props, a sample, colored paper, a "costume", music, video, or develop an interactive exrcise. Shake up the presentation and you'll remain memorable.
10. Remember to close with PUNCH. If it's a sales presentation, get a commitment at the end or create a plan for next steps in the process. With an internal audience, make sure everyone knows the deadline and expectation. Everyone leaving your presenation should feel like, "Yeah. THAT was good."
For more information on Renee Walkup of SalesPEAK, INC, please click here.
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Thursday, May 13, 2010

Print Product Review: Version 3 of 3M IJ180

Recently we had to pleasure on transferring over to Version 3 of 3M IJ180 for our vehicle graphic needs. After two months of use, our Production Manager made the executive decision to return to Version 1 of 3M IJ180.

Now with all new products and experiences, it is usually recommended for any tester to use the product or service for more than one month. From testing a new drug to driving a car, you may never know (after "the honeymoon stage") how a product or service really is after that first month.

With two months of usage and four vehicle wraps, our installers came to us with advice - switch back to Version 1. From our Production Manager's viewpoint, the printed image looked beautiful with no hash marks. However, our installers had concerns with the aggressive adhesive. They suggested that flat surfaces with minimal adjusting needed were perfect conditions for Version 3. However, because vehicles are curvy, Version 1 is better.

With this in mind, remember all experiences are different. However, this was just our experience. Because vinyl is so fickle, climate conditions, storage, and studio location can play an important part on determining different experiences. If you have recently switched to Version 3, please let our readers know what you think and what you suggest.

Thursday, April 15, 2010

April Holidays

Check out some of the most interesting holidays and events in April:

April 1st = April Fool's Day

April 2nd = Hans Christian Anderson's Birthday

April 3rd = Find-A-Rainbow Day

April 4th = The first Home Phone was installed in 1877

April 5th = National Read a Road Map Day

April 6th = North Pole discovered in 1898

April 7th = No Housework Day

April 8th = Ponce de Leon Day- born in 1460, he discovered Florida and searched for the Fountain of Youth

April 9th = The first Public Library was opened in 1833 at Peterborough, NH.

April 10th = National Sibling Day

April 11th = Jackie Robinson Day- on this day in 1947, he became the first Aftrican-American in modern Major League Baseball

April 12th = Holocaust Remembrance Day, called Yom Hashoah

April 13th = Thomas Jefferson's Birthday, born in 1743

April 14th = Titanic Stuck the iceberg, causing the ship to sink at 2:20 AM on April 15.

April 15th = The First McDonalds Opens by Ray Kroc in Des Plaines, IL 1955

April 16th = National Eggs Benedict Day

April 17th = Daffy Duck's Birthday, debuted in a Warner Brothers cartoon in 1937.

April 18th = First Laundromat Opens in Fort Worth, TX in 1934

April 19th = Humorous Day

April 20th = National Pineapple Upside Down Cake Day

April 21st = Kindergarten Day - First kindergarten was founded by Friedrich Froebel in Germany on 1837

April 22nd = Earth Day

April 23rd = William Shakespeare's Birthday, born in 1564

April 24th = Pigs-in-a-Blanket Day

April 25th = National Telephone Day

April 26th = National Pretzel Day

April 27th = Tell a Story Day

April 28th = Administrative Professional's Day - it's the fourth Wednesday of April

April 29th = Zipper Day, invented by Gideon Sindback in 1917

April 30th = Arbor Day

Thursday, April 8, 2010

How to take care of your vehicle wrap

Here are some helpful tips to take care your vehicle graphics so they last longer:

1. Vehicle cannot be washed for a minimum of 72 hours after application. This time allows the material adhesive to "cure" ensuring long term performance.

2. Vehicle must NEVER be pressure washed or go through a car wash for cleaning. As you could imaginge, the brushes and higher pressure sprayers can dull the finish graphic, or peel the vinyl, causing more damage to the graphic.

3. Vehicle must be hand washed with a non-abrasive cleaing solution such as liquid dish washing detergent. Avoid unnecessary scrubbing. Allow to dry naturally.

4. Because the rear window wiper can damage the window graphics/lettering, it is suggested to only ust it when needed, or not at all.

5. NEVER use an ice scraper on window graphics.

6. For magnets, please remember to take them off whenever you can. If magnets are left on continuously over months in hot weather, it has the ability to stick to the car.

7. To remove tar, oil, diesel smut, or bituminous material, wipe with 3M Citrus Based Industrial Cleaner or a rag dampened with kerosene, mineral spirits, heptane, or VM&P naphtha. Do not use other solvents!

8. To remove crayon, lipstick, or similar materials, select an appropriate solent and test it in an inconspicuous area to ensure it removes the contaminant without damaging the graphic. This must be done on a customer test and approve basis. Wash immediately with mild liquid detergent and water, and the rinse with clean water.

Wednesday, April 7, 2010

Interesting Ways To Get Your Booth Noticed

With 200 competitors under one roof during a trade show, there are many ways to get your trade show to stand out. Here are four helpful tips:

1. Contests, giveaways, a prize, etc. This method is a great way to get business cards and referrals. Many people will just pass by booths, not wanting to talk to anyone. However if there's a contest or giveaways going on at the booth with the fish bowl technique, then attendees seem to be more responsive to drop their business card off.

2. Interesting talent in the booth: Dancers, Pianists, Magicians, Acrobats - doing something off the wall and attention getting with live performers will gain the interest of your prospects, especially if you have them doing the same thing.

3. Effects: 3D TV's, reflective trade show, foam structures (used often in studio sets and movies), lighting, fog machines, etc. Nothing gets a person's attention then flashing lights and heavy fog.

4. Themes: Brainstorm for an interesting theme, some exhibitors come up with the craziest ideas, I say the sky is the limit. Whether it is a wacky image or a spooky show, having a consistant theme helps attendees to remember and describe your booth faster and easier.

By implementing these ideas into your trade show, we are sure that you will be able to gain attendee's attention and grow your prospect list.

Monday, April 5, 2010

Speedpro helps bring awareness to an orphan disease

Speedpro Imaging of Greater Atlanta

Contact Name: Stephanie Bailey 404-577-9090

For immediate release – 12th April 2010

Speedpro Imaging of Greater Atlanta Helps Bring Awareness to an Orphan Disease

Atlanta, GA –This April 19th, join Speedpro Imaging of Greater Atlanta as they team up with the “Jeff Cronon Foundation of Hope” for a Charity Golf Tournament held at Country Club of the South in Alpharetta, GA.

With the economy just barely beginning to edge back from the nation’s latest recession, David Hightower, owner of a large format imaging company, did not hesitate when his Production Manager, Laura Nuse, came to him with a simple request- to make a contribution to the foundation. Having known Jeff Cronon and his family for years, Laura has always been avid volunteer to the Jeff Cronon Foundation and their events.

“ALS is a devastating disease”, says David. “Laura explained that it had hit a family to whom she was very close, and this was an event she had supported with her time and talents prior to joining our team. I believe that good, admirable businesses exist for many reasons, and high on the list is to extend a helping hand in our communities whenever possible. I went to one of our finest customers, Bill Cole, President of Tri-C Printing, to ask if he would be willing to join us on this project. He gladly agreed, and they provided the printed tri-fold mailers to solicit tournament entries. We want our associates to likewise feel that their work and talent has the capability to help others in a time of need.”

This foundation was set up to benefit the ALS (Amyotrophic Lateral Sclerosis) Therapy Development Institute in its effort to find a cure for ALS (also known as Lou Gehrig’s disease). Over 30,000 families in the United States are impacted by this disease.It is estimated that about 5,000 people in the United States are diagnosed with the disease each year. About 90 to 95 percent of ALS cases have occurred randomly with no clear associated risk factor. “However, because Lou Gehrig’s disease is considered an orphan disease, there are not enough people afflicted to make it profitable for the giant pharmaceutical companies to research for a cure,” explained Laura.

In March of 2008, the Jeff Cronon Foundation of Hope held its first event benefiting ALS-TDI with “Country Music under Stars” jam session and concert. Through the generosity of friends, along with other corporate sponsors, they were able to raise over $175,000, with a net of $155,000. And if golfing isn’t your strong suit, come out and attend their evening event, where top #1 Nashville songwriters will be entertaining you with a concert and jam session.

For more information on ALS and registering for the charity event, please visit www.path.to/crononfoundation, or call Virginia Davidson, Tournament Coordinator, at 770-448-1121.

About Jeff Cronon Foundation of Hope and Lou Gehrig’s disease:

ALS is one of the cruelest and most devastating illnesses from which one can suffer. Lou Gehrig’s disease damages motor neurons in the brain and sprinal cord. These motor neurons are nerve cells that send messages for movement in the body. As time goes on, the disease then causes these motor neurons in the brain and spinal cord to shrink and disappear, so that the muscles no longer receive signals to move. As the muscles become smaller and weaker, the individual gradually becomes paralyzed.

The Jeff Cronon Foundation of Hope was started in 2008 by family and friends of Jeff Cronon, who was recently diagnosed with ALS.

SpeedPro Imaging of Greater Atlanta

SpeedPro Imaging of Greater Atlanta
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