Atlanta Ballet + Speedpro Imaging

Photographics are credited to Charlie McCullers. Image above showcases dancers: Nadia Mara, John Welker, and Christian Clark in the portrait.

Last fall in 2009, Atlanta Ballet opened the season with the production of Mark Godden’s “The Magic Flute”. Originally made as an opera, the Atlanta Ballet gracefully danced across the Cobb Energy Performing Arts Center stage, as Godden’s exciting and open movement style blended with the beauty of Mozart’s music. With guest artist, Jeff Holland Cook, conducting the Atlanta Ballet Orchestra along with a company of noted vocal soloists, the show was showered with rave reviews.

Mark Godden’s second full-length ballet, “The Magic Flute” premiered with the Royal Winnipeg Ballet in 2003. Based on Mozart’s 1791 “Die Zauberflote,” the ballet tells a determined love story. In an attempt to link the 18th-century opera with contemporary life, Godden employs abstract design scheme that is sometimes at odds with his own storytelling purpose.

Speedpro Imaging of Greater Atlanta had to the pleasure on helping recreate some props in the ballet - the portraits. Single panel foam boards were used for the portraits. With high resolution photographs, we were able to produce what they needed.

Image below showcases: Christine Winkler, Christian Clark, and Nadia Mara in the portrait. Photograph credited to Charlie McCullers.

Puma 3D Window Display - Literally

In 2006, Riot Event + Sponsorship, a North American experimental marketing agency, installed a 3-D window display in a Toronto PUMA store. This window display was installed and timed perfectly. The PUMA window display was scheduled to be installed and shown just when the Toronto International Film Festival started that week. To get the whole affect of the 3-D image, you had to have 3-D PUMA glasses that was available inside for free. Because of this innovative and timed approach, I give them two thumbs up.

There are numerous reasons on why Riot Event + Sponsorship received the highly decorated two thumbs up from me. The two most popular factors for the thumbs up are the timing of the campaign and the 3-D glasses placement. These two factors are what hit me hard to think, 'Wow. How clever.' Though having a 3-D image as your window display is pretty unique, it's the most obvious reason about the campaign. Because it was so obvious, the genius creativity is decreased.

However after finding out that they positioned the campaign right when a big international event was being held, I thought 'Huh. That's a good idea.' The genius creativity is increased a little more. Then hearing that on lookers would have to walk into the store and ask for the free glasses, I thought, 'Genius!' Why you may ask? Simple. Impulsive buying.

By making the 3-D glasses only obtainable at the cashiers' station, prospective customers would have to walk into the store and go through the merchandise. Though many of us don't want to admit it, but a lot of us are impulsive buyers. Having to ignore sales racks or clearance items, just to get free 3-D glasses is crazy! (At least it is for me.) While I'm going through the effort to get my 3-D glasses, I might as well look around. This factor increases the chances of a purchase. So by making the 3-D glasses only available inside, the marketing agency put into consideration some people's ability to impulsively buy things. Genius. Playing on our bargain hunting and impulsive buying habits was just pure genius.

Remember next time you have to create a window display for your store. Find ways to get prospect clients into your store even if it's for something free and inexpensive. It will increase the chances of a sale.

For more information, please check out www.speedprometroatlanta.com

Which logo did you prefer?

As the consumer, many businesses create logos to help get easily identified. During evolve trends, companies tend to evolve with the trends. Here are some examples of before and after logos. (Which do you prefer?)


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