New Look New Feel

After reading an interesting article about spicing up your social media, it was time for Speedpro to revamp our Twitter and Blogger page.

Having first been designed by our Marketing Assistant, Stephanie, she used different project images and Hue for the first design. "I choose turquoise as the background color because it was voted Pantone color of the year. However, that was almost a year ago," stated Stephanie.

"With our new design for Twitter and Blogger, I decided to implement more colors since you specialize in high quality, high resolution printing. I remember Laura [Speedpro's Production Manager] using this design idea for some of our coupons, and I thought this is what I need," Stephanie explained about her latest Twitter design. "I took out the project images and Hue. And [I] decided to used only our contact information and logo, because I didn't want the design to be too complicated and busy."

For more information on Speedpro, please visit us at www.speedprometroatlanta.com.
For more blogs about Stephanie, please visit her personal blog here.

Colors In Marketing

When you look at a flyer or any advertisement, do you think about the colors in the advertisement?

With the psychology of color, it is believed that certain colors give off or induce certain emotions.
For example, the image on top, what emotions do you feel when you look at it? I feel the flyer gives off a cool, sophisticated feel - something smooth and relaxing. Why is this? It is because blue and black we used. Blue is associated with trust, coolness, and reliability, while black gives off elegant, mystery, and sophistication.

Here is the total list of colors and what emotions they are associated with:

- Red: excitement, strength, danger, passion
- Blue: trust, belonging, coolness
- Yellow: warmth, sunshine, cheer, happiness
- Orange: playfulness, warmth
- Pink: soft, sweet, security
- Purple: royal, spirituality, dignity
- Green: nature, fresh, cool, growth
- Black: sophistication, elegant, mystery
- White: pure, clean, youthful
- Silver: prestige, cold, scientific
- Gold: prestige, expensive

This is one of our recent flyers created to promote brick wall murals for schools. What colors do you see and what emotions do you feel when you see this flyer? Do you think they were great color choices? If not, tell me why and what colors you would have chosen.

For more information about Speedpro, please check out our website, www.speedprometroatlanta.com. Let us know if there's a design or project that you believe had poor color choices.

Josef Frank

Happy Birthday to Josef Frank!

Born in Austria in July 15, 1885, Josef Frank was an Austrian/Swedish architect, engineer and textile designer. During 1933, he move to Sweden, where he worked for the Svenskt Tenn design company and produced many different designs until his death on January 8th 1967. In 1965, he won the Grand Austrian State Prize for architecture.

Today we remember his vibrant contemporary designs.

Panda Print

Drytac has added Panda Print to their EathSmart line of eco-friendly products.

Wondering what is Panda Print?

Panda Print is an opaque, bamboo fiber, printable fabric. Derived from organically farmed bamboo, this fabric is compatible with aqueous, eco-solvent, and UV inkjet printers. It's 99% biodegradable and certified to be free of harmful chemicals. Because Panda Print feels like a canvas-like texture, this environmentally friendly media is suitable for fine-art applications.

Available in 36 and 50 inch wide rools.

For more Green friendly products, take some time to email me at sbailey@speedpro.com or call us at 404-577-9090.

Custom Whiskey Label

Check out this custom Whiskey label we did for our Production Manager's father. Laura, our production manager, was able to create an older looking whiskey label that would go on a gift for her father's friend. The picture was taken by Laura's brother.

Gorilla Sacks

Being a “Marketing Associate” does have it’s perks for a workaholic like me.

Today I had the pleasure of getting a delivery of free bags.

I know what you’re thinking… I work at a large format printing company so how did I get them free? These bags are actually made out of recycled banners.

Because of the Green Movement, my co worker and I started to look up ways to become more Green within our company. True, we can recycle old paper documents, drinks cans, and plastic materials. However, what about our scraps from print jobs? Sometimes a whole print can be ruined by just one spelling error, so what then? Throw it away? Not us!

My co worker was actually able to find a local company (when I say local, I mean they are a block down from us – seriously) called Gorilla Sacks. They took print scraps and altered them into handbags, clutches, totes or messenger bags. We actually had the pleasure on meeting Lisa, founder of Gorilla Sacks.

With each bag, there is a tag attached.

When opened, you will find information on Gorilla Sacks, and information on the print. Sometimes an image of the print is included. Pretty nice huh?

For more information on recycling your banners or step and repeats, please contact Lisa at Gorilla Sacks. If you’re a local Atlanta business, she does pick ups. However, I suggest make sure you have a large amount of banner scraps, and not have her go back and forth. She is human, and I know I don’t want to get caught in Atlanta traffic for one little banner.

New Friends

Check out our latest fun project! Life size cut outs! These cut outs are for a national fraternity that will be attending a trade show in July. With special care, these were able to be delivered via Fedex Freight to the headquarters of the fraternity.