Colors In Marketing

When you look at a flyer or any advertisement, do you think about the colors in the advertisement?

With the psychology of color, it is believed that certain colors give off or induce certain emotions.
For example, the image on top, what emotions do you feel when you look at it? I feel the flyer gives off a cool, sophisticated feel - something smooth and relaxing. Why is this? It is because blue and black we used. Blue is associated with trust, coolness, and reliability, while black gives off elegant, mystery, and sophistication.

Here is the total list of colors and what emotions they are associated with:

- Red: excitement, strength, danger, passion
- Blue: trust, belonging, coolness
- Yellow: warmth, sunshine, cheer, happiness
- Orange: playfulness, warmth
- Pink: soft, sweet, security
- Purple: royal, spirituality, dignity
- Green: nature, fresh, cool, growth
- Black: sophistication, elegant, mystery
- White: pure, clean, youthful
- Silver: prestige, cold, scientific
- Gold: prestige, expensive

This is one of our recent flyers created to promote brick wall murals for schools. What colors do you see and what emotions do you feel when you see this flyer? Do you think they were great color choices? If not, tell me why and what colors you would have chosen.

For more information about Speedpro, please check out our website, www.speedprometroatlanta.com. Let us know if there's a design or project that you believe had poor color choices.