Atlanta Ballet's Nutcracker Opens This Weekend!

Atlanta Ballet is preparing for the opening performance of the holiday classic "Nutcracker" on Saturday, November 27th. Here at Speedpro Imaging of Greater Atlanta's studio, we were privileged to partner with them on the promotional graphics, and complete a few last minute items before our Thanksgiving holidays. Mounted prints, marquee signs and the ballerina cut-out (pictured below) will be displayed at the fabulous Fox Theater through the shows closing on Christmas Eve.

Tickets as low as $20 on sale now! Visit http://www.atlantaballet.com/

For more information about Speedpro Imaging of Greater Atlanta, please visit
www.speedprometroatlanta.com

Gorgeous Ballerina Cut-out (Mounted on 1/2" foam board)

A Warm Welcome to Susan Trafford

Sue has recently joined Speedpro Imaging of Greater Atlanta as an Account Executive. With over 16 years of experience in large format digital imaging creation and production, she sought an opportunity to utilize her knowledge and expertise by applying it in a direct customer relationship role.

Sue knows how beautiful images that are larger than life are created, has a vast knowledge of color management, and knows all of the technical aspects of file formats, which will be of great value in assuring that Speedpro Imaging's clients achieve the best results for all of their displays, exhibits and graphics.

Sue moved to the Atlanta area 11 years ago from Boston, MA (although she was raised in New Jersey and says to "please not hold that against her"), with her husband Seth, who is an outstanding chef. They reside in historic East Point, GA, with their two sons, Logan and Gunnar, and two crazy, squirrel-chasing Jack Russells named Georgie and Zero.

For more information about Speedpro Imaging of Greater Atlanta, please visit http://www.speedprometroatlanta.com/

By. Christopher J. Derry from September 2010 Wide-Format Imaging on page 28.

Vehicle graphics are a terrific way to maximize your advertising dollars while adding to your marketing mix. When compared with traditional media channels, vehicle wrapping offers an unparalleled value. According to the Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000 and 70,000 vehicular impressions per day. Whether you maintain an entire fleet of vehicles or just a single auto, vehicle graphics offer a tremendous value and great return on your initial investment.

Brand Exposure

This is an exceptional and cost effective way to add to your marketing mix. During an economic downturn, maintaining a consistent presence in front of consumers is as important as ever. It is this brand awareness and recall that plays such a critical role for consumers when they are ready to spend their hard earned dollars.

Cost Per Impression

There have been extensive case studies highlighting the value and effectiveness of vehicle-based advertising. When comparing average CPM (cost per 1000 impressions), vehicle graphics offer a significant cost advantage and reach over traditional media outlets. According to a recent study by the Outdoor Advertising Assoociation of American:

- Vehicle graphics cost approximately .80 cents = $1.30 CPM.

- In the top 100 television markets, a 30 second prime time spot = $17.78 CPM.

- In the top 100 newspaper marketings a one third page b/w ad = $22.95 CPM.

- In 23 magazine publications, a four-color, one-page ad = $9.35 CPM.

- In the top 1010 radio markets, a 60-second drive-time ad = $8.61 CPM.

- The average for all forms of billboard ads = $2.18 CPM.

Remember, it's not the product you sell, it's the features and benefits. In this case, you're not selling a vehicle wrap; you're selling 30,000 - 70,000 daily consumer impressions (assuming your customer isn't driving around in the woods). You don't sell advertising; you sell consistent brand exposure, allowing your customer to best represent their identity.

Recap

- Low entry cost for full wrap. Typical cargo van = $3,000 to $4,000.

- Vehicle wrap owners typically get three years or more out of their wrap.

- This breaks down to approximately $83 to $111 per month.

- 30,000 impressions/day = 7.2 mil imp/yr = 21.6 mil imp/3yr = $.0019 per impression (based on 5 day work week, 48 working weeks annually).

- $.0019 is about $.02 per 10 impressions over the course of three years.

Creativity With Recycling

This beautiful creation was created with one of our misprints of canvas. Lisa, from Gorilla Sacks, came by one day to pick up some of our scrap banner, and noticed this misprint of canvas. We suggested that she give the canvas a try, because the image was so beautiful but didn't reach the potential the photographer wanted.

By lining the inside with regular plain canvas, she was able to produce this amazing, fashionable clutch purse.
For more information about Gorilla Sacks, please click here.

To purchase this particular clutch, please click here.

For more information about our print services, please click here.

Welcome Josh Whitt!

After the resignation of Laura Nuse, Speedpro Imaging of Greater Atlanta has welcomed Josh Whitt onto their team. With several years of experience in the print and sign industry, Josh comes to us highly recommended and highly skilled.

Who is Josh Whitt?

Josh Whitt, from Bethlehem, GA, has over several years of experience in the sign industry. In high school, he found a passion in graphic design and took Graphic Communications for three years. Shortly after high school, Josh continued his passion to Lanier Technical College were he took numerous classes in Graphic Communications and Printing, during this time he freelanced for a while doing minor vinyl lettering and installs.

He's a father of an adorable little one year old boy, and currently resides with his wonderful wife. His hobbies include, but not limited to, drawing, computers, working on cars, online gaming, and spending time with his family.

Shoot Josh a Welcome email at productionatl@speedpro.com

For more information about Speedpro Imaging of Greater Atlanta, please visit www.speedprometroatlanta.com

Latest Project

With 1 inch foam and a high rez. logo, we were able to make this interior business signage pop!

Check it out:

Count down in T-minus 10 seconds

10...9...8..7...6...5...4...3...2...1..Bust off! How many kids can say that they rode a space shuttle to class? Well, that's how Sage Jackson's speech therapy students will feel once they get into their newly wrapped bus shuttle for speech classes.







With our graphic designer's help, Sage Jackson came to us with an idea and a drawing. He want a bus shuttle to be wrapped like a space shuttle. After doing the Ark of Salvation, turning a bus shuttle to a space shuttle seems like one of our popular niches.

With two days of installation, we were able to create what every kid's dream... becoming an astronaut and riding in a space shuttle. With a little imagination, transferring your ordinary vehicle into an extraordinary vehicle is what we at Speedpro Imaging do.

September Newsletter 2010

Wrap Fest 2010

Starting September 1st 2010 until December 30th 2010, if you are able to schedule your vehicle wrap by December 30th 2010, receive 10% off your total order! This discount is only available at Speedpro Imaging of Greater Atlanta.

With your order, you will receive one hour of graphic design for free.

Have multiple vehicles? We now offer multiple vehicle wrap discount.

Start 2011 fresh with a new logo, feel, and mobile advertising.

We're now serving Birmingham and Anniston areas!

Atlanta Ballet

This past weekend, Atlanta Ballet celebrated the Grand Opening of their new facility. Located on Marietta Boulevard, we were given the privilege to help create some signage for this event.

Check them out:

This season, look for Moulin Rouge performed by the Atlanta Ballet.

FYI:
Their new address is:
Michael C. Carlos Dance Centre Grand Opening
1695 Marietta Boulevard NW
Atlanta, GA 30318

For more information about Speedpro, click here.

To Prepress? Or not?

We recently came up with an issue about prepressing large format images.

If you're not from the print world, prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate, image carrier or form, ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file. This type of service is widely known in offset printing (via newsletter, catalogs, and etc)

So when the idea came up for us to do prepressing, some of our fellow colleagues were confused.

Why prepress?
If the image sent from their graphic designer is correct and approved than there's no need for prepressing?
Right?

No, not all the time. During some freak accidents, having a proof and prepressing the image prior to printing can save time and future issues. For example, what if the client's graphic designer accidentally didn't send you the right file to print? What if they sent the wrong image?

Calling up, verifying files received, and questions pixelated images can help you and your client grow and strengthen your trust and bond. Showing your clients that you will take extra steps for the perfect image can leave an everlasting impression.

Step n Repeat Project for "TORN"

Superbowl Champ Dorsey Levens’ Hit Play “TORN” Proves Its Staying Power

With Exclusive Run At Atlanta’s 14th Street Playhouse

(July 20, 2010) Atlanta, GA - Former NFL player and Super Bowl champion, Dorsey Levens and Tiffany Brown’s A Higher Calling Theatre Company scored again with a successful run of their breakout hit play, Torn at Atlanta's 14th Street Playhouse.

Torn, a Contemporary Christian Drama, originally premiered at Destiny Metropolitan Worship Church in Marietta Georgia to sold out crowds and as a result of its popularity, the producers decided to move it to the 14th Street playhouse to accommodate its growing audience.

The uniquely crafted story is riddled with comedic overtures that illustrate real issues people face in relationships. The themes resonated with packed audiences over the course of Torn’s five day run. Many local Atlanta celebrities and officials attended the Thursday VIP show, which garnered rave reviews.

In a role much different from his days in the NFL, Dorsey not only produced the play through his company, Levens Communication, but also had a starring role. Cast members Karon Joseph Riley’s and Ryan Stewart’s, journeys were similar to Levens transitioning from football to acting. Levens said, “ This has been a great experience and I’m glad the audiences have been so receptive.”

Torn’s star studded cast included: Dorsey Levens, Karon Joseph Riley and Ryan Stewart (Co-host of The 2 Live Stews), Corrine Van Ryck de Groot (Prize Fighter/American Gladiator/CSI/Lost), Marvin Baldwin Jr (The Blind Side/Vampire Diaries), LaMonica Green (The Family That Preys), Arle Michael (House of Payne), Roderick Minger (Why Did I Get Married Too), Shenay T. Perkins (Actress/Author) and Larry Brooks making his stage debut.

The Atlanta debut of Torn was sponsored in part by Classic Cadillac and Speedpro Imaging.

About Leven Communications: After a successful stint in broadcasting, Dorsey Levens developed Levens Communications to bring his vision of entertainment to audiences. Levens Communication is a full-fledged entertainment company that presents quality material from the theatre to the television.

About A Higher Calling Theater Company: The vision for A Higher Calling Theatre Company was birthed seven years ago, but came into fruition in 2010. The goal of AHC is to present Christian comedy and drama to a wide range of audiences. A Higher Calling Theatre Company works to reach the hearts and souls of audience members while subtly presenting valuable messages.

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Speedpro had the pleasure of donating the step and repeat backdrop to 'TORN" for their performance nights. Check out the pictures.

Fun Friday Project

Last Friday, we were finishing up a vehicle wrap, when we decided to use our installer's time wisely by adding to his list of installs: our cement door stoop area.

Now you may be wondering what were we planning on doing to our stoop, I mean, does vinyl even stick to cement and will it last for a long time? The answer to this question is yes. There is a special vinyl that is created to handle and contour to the holes and markings of the cement. For low traffic areas, the door step cover can last for years. However, in high traffic area some can last to less than a year.

Check them out!

A. Prepping the area
B. Print Finished and Ready to Go
C. Lining Up The Print
D. Pealing and Applying the Smallest Part of the Graphic
E. Pealling and Applying the Large Part of the Graphic
F. TA DA!! FINISH!
For more information about Speedpro and our services, please visit us at www.speedprometroatlanta.com.

Survey

Take our one minute survey about how you choose your printer.
To better serve you and your company, Speedpro is taking additional steps on becoming more efficient in 2011. Let us know what you think. Click here to take the survey.

Let's Keep It Green

With more and more companies becoming green, Speedpro Imaging of Greater Atlanta are also taking steps to becoming more GREEN!

Because our eco solvent inks aren't one of the friendliest-green inks (inks containing vegetable oil are), we've been taking steps in other departments to make up in our green efforts.

Recycling Banner/Media

We've recently found a local company, called Gorilla Sacks, that reused old and used banners, and turn them into purses and bags. They, then, sell the products online and at local consignment stores. Because they use vinyl banners are their material for the bags, the bags are more durable and versatile. Check out some of the samples we received from them.

Recycling Trade Show Displays

During a visit this Spring, we met a new supplier for trade show displays. After much talking and questioning, we found out that they have a service to recycle old metal trade show displays. They metal down the old trade shows and reuse the aluminum to make other products. The aluminum alloy used in their trade show displays are made with 15% recycled content and are 100% recyclable.

Recyclable Substrates

Recently our substrate suppliers have also seen the need in biodegradable substrates. What does this mean? Once you're done with your mounted image, you can just throw it away. Not like the traditional substrates made from PVC, these substrates won't take as long to break down into the environment.

Steps like theses are just some of the ways Speedpro Imaging of Greater Atlanta is taking on being environmentally friendly. "With global warming and pollution on the raise, I want my future generation to experience what I've experienced," stated Stephanie Bailey, Speedpro's Marketing Associate.

• For more information on Speedpro, please visit our site at www.speedprometroatlanta.com.
• For more information on Gorilla Sacks, please visit their site at www.gorillasacks.com.
  

New Look New Feel

After reading an interesting article about spicing up your social media, it was time for Speedpro to revamp our Twitter and Blogger page.

Having first been designed by our Marketing Assistant, Stephanie, she used different project images and Hue for the first design. "I choose turquoise as the background color because it was voted Pantone color of the year. However, that was almost a year ago," stated Stephanie.

"With our new design for Twitter and Blogger, I decided to implement more colors since you specialize in high quality, high resolution printing. I remember Laura [Speedpro's Production Manager] using this design idea for some of our coupons, and I thought this is what I need," Stephanie explained about her latest Twitter design. "I took out the project images and Hue. And [I] decided to used only our contact information and logo, because I didn't want the design to be too complicated and busy."

For more information on Speedpro, please visit us at www.speedprometroatlanta.com.
For more blogs about Stephanie, please visit her personal blog here.

Colors In Marketing

When you look at a flyer or any advertisement, do you think about the colors in the advertisement?

With the psychology of color, it is believed that certain colors give off or induce certain emotions.
For example, the image on top, what emotions do you feel when you look at it? I feel the flyer gives off a cool, sophisticated feel - something smooth and relaxing. Why is this? It is because blue and black we used. Blue is associated with trust, coolness, and reliability, while black gives off elegant, mystery, and sophistication.

Here is the total list of colors and what emotions they are associated with:

- Red: excitement, strength, danger, passion
- Blue: trust, belonging, coolness
- Yellow: warmth, sunshine, cheer, happiness
- Orange: playfulness, warmth
- Pink: soft, sweet, security
- Purple: royal, spirituality, dignity
- Green: nature, fresh, cool, growth
- Black: sophistication, elegant, mystery
- White: pure, clean, youthful
- Silver: prestige, cold, scientific
- Gold: prestige, expensive

This is one of our recent flyers created to promote brick wall murals for schools. What colors do you see and what emotions do you feel when you see this flyer? Do you think they were great color choices? If not, tell me why and what colors you would have chosen.

For more information about Speedpro, please check out our website, www.speedprometroatlanta.com. Let us know if there's a design or project that you believe had poor color choices.

Josef Frank

Happy Birthday to Josef Frank!

Born in Austria in July 15, 1885, Josef Frank was an Austrian/Swedish architect, engineer and textile designer. During 1933, he move to Sweden, where he worked for the Svenskt Tenn design company and produced many different designs until his death on January 8th 1967. In 1965, he won the Grand Austrian State Prize for architecture.

Today we remember his vibrant contemporary designs.

Panda Print

Drytac has added Panda Print to their EathSmart line of eco-friendly products.

Wondering what is Panda Print?

Panda Print is an opaque, bamboo fiber, printable fabric. Derived from organically farmed bamboo, this fabric is compatible with aqueous, eco-solvent, and UV inkjet printers. It's 99% biodegradable and certified to be free of harmful chemicals. Because Panda Print feels like a canvas-like texture, this environmentally friendly media is suitable for fine-art applications.

Available in 36 and 50 inch wide rools.

For more Green friendly products, take some time to email me at sbailey@speedpro.com or call us at 404-577-9090.

Custom Whiskey Label

Check out this custom Whiskey label we did for our Production Manager's father. Laura, our production manager, was able to create an older looking whiskey label that would go on a gift for her father's friend. The picture was taken by Laura's brother.

Gorilla Sacks

Being a “Marketing Associate” does have it’s perks for a workaholic like me.

Today I had the pleasure of getting a delivery of free bags.

I know what you’re thinking… I work at a large format printing company so how did I get them free? These bags are actually made out of recycled banners.

Because of the Green Movement, my co worker and I started to look up ways to become more Green within our company. True, we can recycle old paper documents, drinks cans, and plastic materials. However, what about our scraps from print jobs? Sometimes a whole print can be ruined by just one spelling error, so what then? Throw it away? Not us!

My co worker was actually able to find a local company (when I say local, I mean they are a block down from us – seriously) called Gorilla Sacks. They took print scraps and altered them into handbags, clutches, totes or messenger bags. We actually had the pleasure on meeting Lisa, founder of Gorilla Sacks.

With each bag, there is a tag attached.

When opened, you will find information on Gorilla Sacks, and information on the print. Sometimes an image of the print is included. Pretty nice huh?

For more information on recycling your banners or step and repeats, please contact Lisa at Gorilla Sacks. If you’re a local Atlanta business, she does pick ups. However, I suggest make sure you have a large amount of banner scraps, and not have her go back and forth. She is human, and I know I don’t want to get caught in Atlanta traffic for one little banner.

New Friends

Check out our latest fun project! Life size cut outs! These cut outs are for a national fraternity that will be attending a trade show in July. With special care, these were able to be delivered via Fedex Freight to the headquarters of the fraternity.

This is what we do...

Many architects, leasing agents, and real estate individuals come up to us and ask what we can do for them. Well, this is what we can do for you. With more and more vacant spaces, give your clients the option to make it into a money making machine.

With a high traffic corner or location, your clients can rent our the spaces for retail advertising for local businesses. From window graphics to wall murals, Speedpro Imaging of Greater Atlanta has creative workers that will work with you and your client on finding the best solution for your problem.

Don't let keep wasting money on empty spaces. Transform them into advertisement.

Latest Vehicle

This wrap is actually one of our most greatest, most beautifulest wraps we've done. With the color choice and the design, I was speechless when I saw it finish. Pictures do not do any justice.