Simple, it's more direct and in your face type of marketing. One could invest in postcards, ad space, or even door to door sales techniques, but a mobile 24/7 advertisement of your business seems to catch and hold your prospected customer's attention.
Here are the facts:
- Historically, people have been affected more "subconsciously" by letters and symbols on vehicles. Photo imaging, however, takes the experience to a more "conscious" level.
- Effective photo-image wraps have been proven to increase conscious awareness of a vehicle (and a brand) by more than 48 percent over simple vehicle lettering.
- Study evidenced that more than 95% of Americans travel in a car each week.
- One fleet wrap can generate between 30,000 to 70,000 impressions each day!
- In the Atlanta Metro Area, the average person (driver and non driver) travels in a car for 34.1 miles/day. The Atlanta Metro's Area population is roughly 5 million people.
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